In this task we are practicing search engine optimization. We decided, that we would start a company selling baby clothing. We chose to use the keywords "baby", "clothing" and "apparel".
The competition situation is as follows (fun fact is, that it depends on which computer you search on: this was done on Pavlo's computer and the results are different on other computers):
Our strongest competitors are motherhood.com, babycity.co.uk and mothercare.com (which appeared on all of our results when cross-checked).
Motherhood.com has quite a lot of errors in W3-validation, but it does have quite good metadata related to the content. A good fact is, that they sell only clothes to pregnant women, which gives us upper hand on getting over it in the baby context.
Babycity.co.uk checks out from the W3 with only a few errors and they have decent metadata. The problem is, that it is misleading: they sell baby clothing in a minor part only and focus on pregnancy and baby care-taking items.
Mothercare.com seems to share the details with motherhood.com, except for the details about pregnancy clothing. Although there is metadata, it is not exact and the meta keywords could also be slightly better. The title of the page is way too long in order to be spot-on.
In overall the competition seems to be done in a half-good way: important matters are there, but they could be better and more accurate. That's where our company is going to strike.
We decided to make a good, short and exact title, get the meta description the same and then add a lot of keywords related to baby clothing (at least baby, clothing, apparel, clothes, children, small). The oddish part is, that it seems that just by focusing on offering actual baby clothing we could rise to the first place, since most of the competition is selling a smaller selection of items (it has directly nothing to do with SEO, but Google seems to show frequently visited sites higher, so by gaining popularity we would gain popularity).
We would like to mention the inconsistency among Google search results depending on the computer. As said, SEO is more like magic and here it can be seen: results differ heavily, which means that there should be some air for new competition (at least hopefully). We tested out on four different computers with the same search words and the results varied every time; how could we then guarantee that our site would be in the top, when even the major players can't?
