In this task we needed to familiarize ourselves with the mentioned service. After some inspection and arguing, we came to these conclusions:
The service as an idea is good: it has combined several functions into one service (Apple used to have App store and iTunes separately), it's properly done and looks good. It could be successful, but that depends heavily on the new Nokia mobile phone OS. If the OS is not getting any better than the current Symbians, Ovi will not be a hit.
Assuming that Nokia is giving percentages from the products sold in Ovi to the developers, it could be a decent source of income for them. This depends heavily on the success of the service, so it is not that straightforward. With the Qt coming, there are some promising possibilities here.
When considering the mobile platform markets the development of Ovi does not change Nokia's position that significantly. As we already stated, we feel that the upcoming OS's will play a bigger part in the game. Apple and Android are currently dominating the software download scene, but now that Nokia has a decent service set up, things might change. The competition status stays the same: three major operating systems on mobile platforms.
In our opinion the purchase of Navteq was a good thing. Even though they could not make proper profits with it, the offering of the service for free is a significant improvement for the Ovi service (Apple offers the maps for free but without navigation). This could be one of the factors helping Nokia in the business.
In overall
Ovi looks nice, the offering is wide enough, it's well made and there are a lot of possibilities with it. Only problem is, that it's targeted currently to the Symbian OS on Nokia phones, which are not getting praise from the users and are losing market share to the competition. Nokia's choices in the near future will determine greatly the success of Ovi.
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